I wish I could wrap it up for you succinctly, but I cannot. SEO is so much more than a one or two sentence definition.
People tend to think of it as making websites appear in search engines or content marketing - focusing on just one of its many parts.
To really understand SEO, it's best to think of it as the following:
The above processes comprise the SEO framework. Now it's just matter of accurately defining each.
So, let's unpack this "SEO" thing and define each of its subparts. My hope is that by the end of this you'll have a greater understanding of what SEO is and truly appreciate its value.
SEO's will address each of the following on every site they optimize, and although I refer to them as "standard" that should not be confused with unnecessary or unimportant:
When an SEO says they're "optimizing" the technical aspects of a website, they're doing the following:
Top-tier SEO's have discovered that unique experiences tend to create the best results:
So, how is any of this valuable?
Think of it this way - there are over 3.9 billion indexed pages on the web today. Earning visibility with that much noise isn't easy. SEO helps website owners promote the pages on their site, and it ensures they perform well when visitors begin showing up.